October 26, 2020
A big thumb up to our partners HENKEL and their newly launched “AUTHENTIC BEAUTY CONCEPT Refill Bar” which prolongs the life of a once “single-use” plastic bottle, cutting customer plastic consumption.
How does it work?
First the stylist will provide a personal, professional consultation on the client’s hair routine and concerns to recommend the right “AUTHENTIC BEAUTY CONCEPT” product(s). As a second step, the stylist will fill a bottle made from 92% recycled plastic with the respective product(s) by using the Refill Bar. Each bottle is finally labelled with an 85% bio-based PE label, a renewable alternative to polyethylene.
Once they have used it all up, the bottle does not go into the bin, or even the recycling – instead, it is brought back to the salon to be refilled and the cycle starts again.
ASEPT partnered up with HENKEL to develop the customized dispensers to fit the customer’s specific needs.